Building Brand Trust: The Role of Transparency, Authenticity, and Ethical Practices in Consumer Engagement

Abstract

In today's hyper-connected world, consumer trust has become the lifeblood of brand success. This article explores the key drivers of brand trust in the digital age, focusing on the critical roles of transparency, authenticity, and ethical practices in fostering meaningful consumer engagement. We argue that brands that prioritize open communication, genuine expression of values, and responsible conduct cultivate deeper connections with their audience, leading to increased loyalty, advocacy, and ultimately, sustained growth.