The Impact of Consumer Activism on Corporate Social Responsibility

Abstract

Consumer activism has increasingly influenced corporate social responsibility (CSR) practices, driving companies to adopt more ethical and sustainable business practices. This paper examines how consumer activism shapes CSR strategies, exploring the mechanisms through which consumer pressure affects corporate behavior. It investigates various forms of activism, including boycotts, social media campaigns, and advocacy groups, and their impact on corporate decision-making. The study highlights the role of consumer demands in promoting transparency, accountability, and ethical practices within organizations. By analyzing case studies and industry trends, the paper provides insights into how companies can effectively respond to consumer activism and integrate its principles into their CSR strategies to enhance their reputation and business performance.