The Role of Data Analytics in Corporate Strategy Development

Abstract

In today’s datadriven business environment, data analytics has become a critical component in shaping corporate strategy. This paper explores the pivotal role of data analytics in the development and execution of corporate strategies. It examines how datadriven insights enable organizations to make informed decisions, optimize operations, and achieve competitive advantages. The study highlights the integration of data analytics into strategic planning processes, the tools and technologies that facilitate data analysis, and the challenges organizations face in leveraging data effectively. By analyzing case studies and industry examples, the paper provides a comprehensive understanding of how data analytics influences corporate strategy and offers recommendations for enhancing strategic decisionmaking through data.