Building Brand Trust: The Role of Transparency, Authenticity, and Ethical Practices in Consumer Engagement. Research Studies of Business, [S. l.], v. 1, n. 02, p. 86–94, 2023. Disponível em: https://researchstudiesbusiness.com/index.php/Journal/article/view/10. Acesso em: 7 jun. 2025.